![]() Within Adobe Product Analytics, product and data experts can work together to uncover patterns in customer engagement and detect trends in the market. ![]() "And they want to engage with companies on their terms at the time that they want to do it." ![]() "Buyers now expect to conduct the research digitally," he said. In the current retail environment, there is more pressure to track customers' behavior online, as that's where they tend to go first when deciding on a product or service, Chakravarthy said. Since Product Analytics resides in AEP, its insights track the whole customer journey, said Anil Chakravarthy, digital experience business president at Adobe, during a conference keynote. Deeper analysis for marketersīuilt in Adobe Experience Platform (AEP), Adobe Product Analytics is aimed at product managers and data scientists, providing insights to create better digital experiences and grow product leads. Side by Side is currently under development Adobe may roll it out in the future. Side by Side shows potential use cases that are possible with Adobe's new application, Product Analytics, revealed on March 21 at the Adobe Summit 2023 conference in Las Vegas.
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